Design Practice – Visual Identity This post considers the visual identity of the Watersafe project and the learning curve in building a brand identity. This started off with some sketches (Figs. 1 & 2) where the concept was a more whimsical approach with outline shell drawings faded into the app backgound. The research and the target audience, however, proved that this would be too idealised…
Design Practice – Wireframes There are various ways in which the testing of user experience (UX) and user interface (UI) layouts in the design process may be undertaken. One of the most basic and easiest is to sketch a wireframe on paper. It helps to get an idea into a visual format to ascertain if it can meet desired expectation. These can include being appropriate…
Design Practice – Conscious Design This week looks at the overall thought and trends in conscious design. Digital transformation is a key factor facing contemporary business as companies are compelled to develop and implement new strategies and models in the competitive marketplace. In the race to develop, existing adeptness, structures and culture have to be analysed and evaluated to apply new technologies, processes and culture…
Information Architecture Information architecture is the arrangement of content in a clear and intuitive way. It standardises labelling conventions such as menu names, link titles and button names across site pages. It consists of two components: structure and labelling. Structure – consists of organising content into categories, hierarchies and relationships. Labelling – are the classifications that represent them. These two components create the navigation system…
Design Practice – Effective Communication This weeks tutorial considered the role of effective communication in the design process. The class looked at some advertising campaigns of established brands Cadbury’s, Crayola and McDonald’s and their perceived relevance and brand messaging. Even in large brands it is sometimes unsuccessful. This occurred recently in the Bud Lite campaign when a dramatic turn in advertising format featuring Dylan Mulvaney…
Design Practice – The Designer/Client Relationship This weeks tutorial focused on the designer – client relationship and the importance of interpreting client needs. The client could be one person but there are usually many stakeholders involved in the process including the end user. In this project many interested parties could benefit from this proposed application, such as businesses, beach users and safety awareness groups, however…
Design Practice – Competitor Analysis This journal entry compares the likely competitors to the water safety app and analyses the RNLI and how it can leverage its strengths and opportunities and minimise weaknesses and threats to improve its profile and revenue. App Research An initial search was carried out on Google Play App Store for ‘water safety apps’. The main search results returned apps for:…
Design Practice – Project Ideation Personal Design Goals In this first tutorial for design practice, the class considered what skills they wanted to improve on and the type of design project that they would like to create for this semester. I decided that I would like to improve: Layout and work flow skills A continuation of Adobe CC skills Learn Figma to extend knowledge…
Emerging Media – RSA Testing This week looks at user testing to see how potential end users evaluate the app design. The app was tested by four women, three whom have experienced pregnancy and one who has not. The app can only be tested in a limited capacity as the design does not contain all the screens of a full application in live functionality. However, it…
RSA – Wireframing Process This week looks at the wireframing process. Initially a low fidelity wireframe was drafted out in a notebook (See below). The interface has to be in context with the subject matter. The inspiration entry was implemented from last week to provide structure and basic content. Logo – Screen One (Heugh, 2023) Log In – Screen Two (Heugh, 2023) Confirm Practice –…