Emerging Media – RSA Inspiration This week looks at the inspiration for creating the visual form of the app. Therefore the content, context and audience need to be taken into consideration. Inspiration has been collated through a combination of resources – images, language and references to creative portfolios such as Adobe Behance. The mood board below reveals that pregnant women of all cultures are the…
Emerging Media – RSA UX/UI Research This post takes a deeper exploration into the pregnancy app market and the type of products available in the predominant app stores. Two apps have been selected and analysed to understand the user interface and experience of some of the more popular apps. The apps are What to Expect with 5m + views and Baby Centre with 10m +…
Emerging Media – RSA Research This weeks’ entry investigates the pregnancy app market. Although the app will be designed for use in conjunction with medical professionals, it is a good idea to understand what mainstream apps are popular and why. This can aid user participation through familiar user experiences and provide a basis to encourage medical clinics to uptake these types of products through familiarity. …
Emerging Media – Topic and Design Brief This week looks at how to start planning the project. The topic selection was straightforward as I had personal experience of the condition and was surprised by the lack of knowledge that is still not known about pre-eclampsia in pregnant women, and that being aware of symptomology is very important. A mobile phone app is one way of providing…
Emerging Media – RSA Project This module is based on the Royal Society of Arts Design Awards scheme, which encourages students to choose from one of nine topics to inspire innovation with regard to social, environmental and economic issues. These include: 1 – All Being Well | 2- Powering People | 3 – Signalling Change 4 – Planet Generation | 5 – Amplifying Connections | 6 – Building Better…
This week looks at brand strategy. Entrepreneur Media Inc. (2015) suggest three things that brands should define: a position in the minds of their customers; to provide what the target audience actually wants; and to develop a brand personality that clarifies the brand promise. Scandi Home Office will be targeted towards professional people over 35, who are likely to rent or own their own home. …
This week looks at the process of designing the brand visual identity through colour, typography, design and audience. The visual identity will depend on the product or service that is being offered, the target audience to which it is aimed and the personality that the brand would like to reflect. The colour palette for Scandi Home Office is fairly straight forward in that Scandinavian design…
This week looks at the the forces that affect market segments, which can influence attitudes, behaviours and needs of the consumer, when designing a brand. Macro Environment There are six forces to consider in the macro environment known as the DEPEST model, which can affect businesses and how they interact with the dynamic environment (Marketing Insider, 2022). DEPEST Model Reproduced- Heugh, J (2023) The macro…
This week we were tasked with some competitor research. Two furniture companies were selected: Sklum and The Cotswold Company. Sklum Sklum is an online pan European furniture store. It was founded by three young friends who love nature, travelling and art. It is for people who love design and its purpose is to ‘create unique pieces to change the way we look at the world,…
The first week of a new module – Brand Design and Strategy DM7918, which will lead to the development of a brand design/advertising campaign over a 15 week period. Brand Ideation In this first week, the class were considered to think of a brand idea, preferably something that is of personal interest. Initially I considered a jewellery site but I felt that it may be…