This week the class are looking at what influences them and where we see ourselves progressing. This was a difficult post to write as influence can be lifelong or fleeting but there are some themes that have shaped personal experiences over time. Film and Imagery Black and white film and photography – the absence of colour in film and photography projects the subject matter more…
This week we are revealing what drives our own inspiration. Whilst this is an ongoing recreation, I have sourced some creative portfolios that inspire aspects of design creativity, where I can begin to find my own identity in the branding and advertising fields. MADE THOUGHT – Our Work — Inspiration from the world’s most creative studio This design studio based in London and New York…
This week looks at the role of digital transformation and how it is shaping the branding and advertising landscape. Digital Transformation The rise of internet connectivity and speed has paved the way for digital transformation as 96% of households have internet access (ONS, 2020). Its trajectory has birthed new technologies such as social media networks, mobile phone data, Internet of Things and cloud computing to…
This week the class considers the role of User Experience (UX) design in relation to the chosen pathway of branding and advertising. The term UX was coined by Don Norman in the mid 1990’s and refers to the development and frictionless relationship between user and object (Sirk, 2020) thus promoting a user centric design process and emphasis on consumer design research. Thus the value of…
As a subscriber to Adobe products, I feel remiss that I have not attended these events before. I viewed a cross section of applications to help me explore topics that relate to my interests and to aid in deciding my pathway choices in the MA degree. The first selection was how typography could enhance images and explore how it affected the finished product. It looked…
This week takes a peek into the social media, branding and advertising, marketing trends predicted for 2023. Steady But Slower Growth It is estimated by the end of next year, 2 in 3 people globally will be online, with the audiences between global television and internet connectivity sitting almost equal at 5.41bn and 5.03bn respectively. Social media users are also predicted to reach 5bn users…
This week the class discussed the importance of accessibility and inclusive design. Is important to design for all users as there is a legal and moral obligation to do so as well as making design search engine friendly. It also widens the audience for designers and provides different perspectives to the designing process. Future designs have to appreciate the visual, auditory, motor, speech and cognitive…
The seminar today suggested that for design to be successful, it had to meet the needs of its users. The class were encouraged to consider the Hierarchy of Needs (Maslow, 1943) and how this may be applied to project work and the study proposal. Class discussion revealed that although Maslow’s theory was a good reference point, it did not necessarily prove a definitive theory on…
It has been a very different experience returning to Winchester post pandemic. New students and a new department with additional roles as student mentor and student rep. A whole different vibe and a practical based course on which to build new skills. New skills in particular were very much in focus in the first week, as we start to prepare for our study proposal. The…