Emerging Media - Topic and Design Brief

This week looks at how to start planning the project.  The topic selection was straightforward as I had personal experience of the condition and was surprised by the lack of knowledge that is still not known about pre-eclampsia in pregnant women, and that being aware of symptomology is very important.  A mobile phone app is one way of providing support to vulnerable women and would need to be used in conjunction with a healthcare professional.  According to the Royal College of Obstetricians and Gynaecologists, the condition affects eight percent of pregnant women (RCOG, 2023).

Project Description

Topic Selection 1: Health & Well-Being.

Name of product: Eclamtrac

Description: A digital tracker of Pre-eclampsia symptoms in pregnancy.

Target Market: Medical clinics to provide specialist care to vulnerable pregnant women alongside their healthcare providers.

Design Use: Mobile app.

Main Activity: To track symptomology and record self-testing diagnostic kits at home, that can be viewed by a healthcare provider for extra reassurance.

Secondary Activity: To provide data research leading to improved understanding the aetiology of the condition for future generations.

SMART Goals for Project

Specific: To design and build a working prototype for a healthcare app.

Measurable: To break down project into weekly tasks over the duration of the module.

Achievable: By completing a set amount each week.

Relevant:  It will fulfil the RSA project brief by “democratising health and wellbeing, creating the conditions and tools for individuals to help themselves” (RSA, 2023).

Time Based: It will run in alignment with the module duration of twelve weeks.

Budget and Resources:  Use of relevant software packages: Adobe Photoshop, InDesign and Illustrator as well as Adobe XD. Extra costs will be incurred though Adobe Stock photography.

Deliverables: A working prototype for a mobile app, branding and sitemap.

The next journal post researches the mobile health app market.

References

RCOG (2023), Pre-eclampsia Information Leaflet.  Available at: Pre-eclampsia patient information leaflet | RCOG Accessed: 07.07.2023.

RSA (2023), All Being Well.  Available at: RSA Student Design Awards Design Briefs – RSA (thersa.org)  Accessed: 03.07.2023.