Design Practice – Visual Identity This post considers the visual identity of the Watersafe project and the learning curve in building a brand identity. This started off with some sketches (Figs. 1 & 2) where the concept was a more…
Design Practice – Wireframes There are various ways in which the testing of user experience (UX) and user interface (UI) layouts in the design process may be undertaken. One of the most basic and easiest is to sketch a wireframe…
Design Practice – Conscious Design This week looks at the overall thought and trends in conscious design. Digital transformation is a key factor facing contemporary business as companies are compelled to develop and implement new strategies and models in the…
Information Architecture Information architecture is the arrangement of content in a clear and intuitive way. It standardises labelling conventions such as menu names, link titles and button names across site pages. It consists of two components: structure and labelling. Structure…
Design Practice – Effective Communication This weeks tutorial considered the role of effective communication in the design process. The class looked at some advertising campaigns of established brands Cadbury’s, Crayola and McDonald’s and their perceived relevance and brand messaging. Even…
Design Practice – The Designer/Client Relationship This weeks tutorial focused on the designer – client relationship and the importance of interpreting client needs. The client could be one person but there are usually many stakeholders involved in the process including…
Design Practice – Competitor Analysis This journal entry compares the likely competitors to the water safety app and analyses the RNLI and how it can leverage its strengths and opportunities and minimise weaknesses and threats to improve its profile and…
Design Practice – Project Ideation Personal Design Goals In this first tutorial for design practice, the class considered what skills they wanted to improve on and the type of design project that they would like to create for this semester. …
Emerging Media – RSA Testing This week looks at user testing to see how potential end users evaluate the app design. The app was tested by four women, three whom have experienced pregnancy and one who has not. The app can…
RSA – Wireframing Process This week looks at the wireframing process. Initially a low fidelity wireframe was drafted out in a notebook (See below). The interface has to be in context with the subject matter. The inspiration entry was implemented…